Outbound Sales Development Representative (Spirits)

Work Type: Full Time

Overproof is looking for an Outbound Sales Development Representative to join our team. If you have a proven track record in nurturing and qualifying leads to generate pipeline in B2B SaaS, and would love to play a role in helping spirit brands succeed, this role could be perfect for you. 

What You’re Selling: Overproof is the leading AI-driven business intelligence and strategic planning platform for the beverage alcohol industry. The role involves selling Overproof and Tastings, our data-driven tools that help enhance market presence and optimize marketing and sales strategies for clients in the alcohol sector, including spirits, beer, wine and RTDs.  

Your Target Market: Small- and medium-sized beverage alcohol brands with distribution in the United States and/or Canada.


Targeting and profiling: Create target prospects lists and penetrate key accounts in the beverage alcohol industry by identifying and reaching out to key individuals/stakeholders

Enriching: through desk research, enrich prospects with publicly available company information

Personalizing: engage key accounts through the use of specific attributes and needs of the account

Discovery: conduct discovery calls with prospects; obtain key information about their business including distribution network/coverage, team composition, and sales and go-to-market strategy

Needs Identification: identify what the prospects' goals and challenges are, what their decision-making timeline is and present solutions to begin the sales cycle

Education: Educate and and provide value to prospects leading to hand-off to sales teams

Qualifying: ensure that leads are qualified opportunities before passing them off to a sales rep

Appointment Setting: Set up product demonstration meetings  for the sales team when a lead reaches a qualified stage

Cold Calling: Cold call prospects that have never engaged with any sales or marketing activities

Collaboration: Continuously collaborate with sales and marketing team members on strategic sales approach and optimizing campaigns

Record-keeping: Ensure successful follow-through of sales cycle by maintaining accurate activity and lead qualification information in CRM application

Product Knowledge: Maintain an intermediate understanding of product features, benefits, and use cases. 

Continuous Learning: Stay informed about industry trends, competitor products and market dynamics. 

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